“My Tutor (Julian) helped me to become more confident in myself in talking to other people, which is required in the job I currently have. He also helped with being able to learn from my mistakes and improve.”
How we helped a local football club power up their team with fresh talent
Recruiting reliable, customer-focused staff remains one of the biggest challenges facing hospitality and catering employers. With high turnover rates and increasing pressure on recruitment budgets, businesses need cost-effective ways to find candidates who are motivated, trained, and ready to work.
At Back to Work, our free pre-employment training programmes help employers access a pipeline of job-ready candidates who have developed the skills, confidence, and workplace behaviours needed to succeed in hospitality roles.
One recent success story is Ashane, who completed our Hospitality & Catering programme before securing a position working as part of the matchday kiosk staff at Walsall Football Club.
Ashane's story: From training to employment
Following his training in Catering & Hospitality, Ashane successfully moved into a customer-facing role supporting matchday operations at Walsall Football Club.
His responsibilities include serving customers, operating tills, preparing hot drinks, and working as part of a team in a fast-paced hospitality environment.
By the time Ashane entered employment, he had already developed an understanding of customer service expectations and workplace professionalism through his pre-employment training and career support.
More than just training
Successful recruitment is about more than technical skills. Employers need candidates who can communicate effectively, work as part of a team, and adapt to workplace challenges.
Throughout his journey, Ashane received support from his Career Support Advisor, helping him build confidence and prepare for the realities of employment.
This focus on employability skills helps ensure candidates are not only capable of securing employment, but are also better prepared to succeed once they start work.
The benefits for Hospitality employers
By partnering with The B2W Group, employers can benefit from:
Access to pre-screened candidates
-
Candidates are assessed throughout their training journey, allowing employers to interview individuals who have demonstrated commitment, motivation, and a genuine interest in the sector.
Job-ready staff
-
Learners develop practical hospitality and customer service skills before entering employment, helping to reduce onboarding time and accelerate productivity.
Improved confidence and workplace readiness
-
Our programmes focus on communication, teamwork, customer service, and professional behaviours, helping candidates transition smoothly into customer-facing roles.
Reduced recruitment costs
-
Our recruitment and training support is provided free of charge to eligible employers, helping businesses fill vacancies without the costs associated with traditional recruitment methods.
A local talent pipeline
-
We work with individuals across local communities to connect employers with candidates who are ready to begin careers in hospitality, catering, retail, and customer service.
Creating opportunities for employers and learners
For Ashane, securing employment has provided valuable experience that will support his future career development.
For employers, stories like Ashane's demonstrate the value of recruiting candidates who have received structured training and employability support before entering the workplace.
We work with hospitality, catering, leisure, and customer service employers to help fill vacancies with motivated, trained candidates while supporting local people into sustainable employment.
If you're looking to recruit customer-focused staff and would like to learn more about our free pre-employment training and recruitment services, get in touch with our employer engagement team today.
Ready to get started?
Visit our Work with us page to learn how you can get started with pre-employment training and power up your workforce.